Course Description

Welcome to Pay Per Call Blueprint.

This training is for you if you are:

  1. Coming from a different vertical and you want to get started in Pay Per Call marketing as quickly as possible.
  2. Running offers and unable to make money with pay per call.

My name is Gene Morris and I am a media buyer who specializes in Pay Per Call marketing.

I'm also an affiliate manager for Palo Media Group.

In this special training I am going to show you a powerful pay per call strategy that's going to get you started quickly and moving towards profitability faster.


Pay Per Call Marketing is a great internet marketing vertical for so many reasons.

  1. The offers are almost always evergreen - so you can run the same campaign indefinitely.
  2. The vertical is white hat - So you'll never have to risk account bans.
  3. It's a dignified vertical - You can feel proud knowing that you are making a difference by helping people in need and local businesses.
  4. You can take your work offline - Go to work generating call leads for businesses in your area.
  5. Plus so much more...

About Me

Gene Morris

I’m a performance marketer that generates inbound phone leads for businesses big and small.I am also an affiliate manager for Palo Media and my goal is to teach you a how to earn an honest living by engaging consumers when they are ready to take action and call about a product or service.

Course curriculum

  • 1

    1. Start Here

  • 2

    2. Invoca Specific Video Lectures

    • Offer overview example mental health

    • How to apply for an offer

    • Questions + Answers
  • 3

    3. Competitor Analysis

    • Researching the offer

    • Spying on your competition w/ spyfu

    • Questions + Answers
  • 4

    4. Third-Party Tracking

    • Retreaver Setup

    • Questions + Answers
  • 5

    5. Websites and Landers

    • Audience demographics adwords

    • Landing Page Strategy - Anorexia

    • How to Make Great Landing Pages
  • 6

    6. Adwords (Campaign Specific)

    • Adwords Part 1

    • Adwords Part 2

    • Adwords Part 3

    • Adwords Part 4

    • Adwords - Keyword Strategy #2 - SKAG Video 1 (Single Keyword Ad Groups)

    • landing page qs

    • Adwords - Keyword Strategy #2 - Adding extra Keywords with keyword planner SKAG Video 2 (Single Keyword Ad Groups)

    • Adwords - Keyword Strategy #2 More Negative Keywords w/ Keyword Planner SKAG Video 3 (Single Keyword Ad Groups)

    • is there a target cpa advantage

    • Campaign Template for Adwords Editor

    • Building out a negative KW list

    • 1 Strategy For Maintaining the Top 3 Spots Inside Your Google Adwords Campaign

    • How to get a 10 out of 10 Quality Score
  • 7

    Junk Drawer

    • Resources

    • The Fogg Behavior Model

    • budget adwords vs bing

    • A Great Adwords Bidding Strategy for Maintaining Top Positions
  • 8

    Google Ads

    • Power Words!

    • How To Triple Your Ad CTR
  • 9

    2.0 - Getting Started With The Legal Vertical

    • Why I Chose The Legal Niche P. 1 - Wordpress Websites and Landers

    • Why I Chose The Legal Niche P. 2 - Wordpress Websites and Landers

    • Getting Started - Making A Google Friendly Website For Your Campaign - Wordpress Websites and Landers

    • Menu Structures P1. - Wordpress Websites and Landers

    • Menu Structures P2. Wordpress Websites and Landers

    • Menu Structures P3. Wordpress Websites and Landers
  • 10

    2.0 - Landing Pages and Website Content

    • What's Better Static Websites or Wordpress Sites? - Wordpress Websites and Landers

    • Advice For Picking A Wordpress Theme - Wordpress Websites and Landers

    • How to Create Shell Blog Posts - Wordpress Websites and Landers

    • Populating Shell Blog Posts With Content P1. - Wordpress Websites and Landers

    • Adding a Campaign Promo Number To Your Landing Page - Wordpress Websites and Landers

    • Outsourcing Blog Content - Wordpress Websites and Landers

    • Closing Thoughts Before I Build a Workers Comp Campaign. - Wordpress Websites and Landers
  • 11

    2.0 - Google Ads - Click-To-Call Concepts

    • Building A Campaign - Campaign Strategy

    • Building A Campaign - Don't Forget Your MCC Account

    • Building A Campaign - Before We Dive Into Ads Editor And Spreadsheets

    • Building a Campaign - How I Test Keyword Lists In A Campaign (concept)

    • Building A Campaign - 6. What's A Good CPC To Start With?
  • 12

    2.0 - Google Ads - Setup - Click-To-Call (Update in Progress)

    • Building a Campaign - 1. Click Add New Campaign

    • Building a Campaign - 2. Geo Targeting, Budget, and Bid Strategy

    • Building a Campaign - 3. Adding Callouts And A Call Extension

    • Building A Campaign - 4. Creating Your First Ad Group With Extended Text Ad

    • Building A Campaign - 5. Creating Your First Call Only Ad

    • Building a Campaign - 6. Setting Up Conversion Tracking

    • Building A Campaign - 7. Creating An Ad Using Dynamic Keyword Insertion

Reviews

5 star rating

Great Tutorial..... Love it

Nahidul Islam Lemon

It's a great Tutorial for that person who are just starting.I think if anyone just complete this he can easily understand how he or she can make more in next...

Read More

It's a great Tutorial for that person who are just starting.I think if anyone just complete this he can easily understand how he or she can make more in next....

Read Less
0 star rating

Pay Per Call Blue Print

Susie Salisbury

I really appreciate his honesty, if you do not have a lot of money it is best to stay away. No Bull No Fluff. Real Person

I really appreciate his honesty, if you do not have a lot of money it is best to stay away. No Bull No Fluff. Real Person

Read Less